Jane

As part of a client application process, I conducted a comprehensive brand analysis and redesign initiative. Recognizing opportunities in their market positioning, I developed a strategic visual overhaul of their website and brand identity over an intensive one-week period. The proposed design concept aligned their visual presence more effectively with their target demographic and industry standards.

While I wasn't selected for the position, the strength of the design solution was later validated when elements of the concept were incorporated into their subsequent rebrand. This project demonstrates my ability to rapidly analyze brand challenges and develop market-appropriate design solutions that deliver lasting value.